Chatbots have now become important tools for most of the companies to organize their businesses. These are very useful for messaging so companies are implementing chatbots drastically.
See previous article: What is Chatbot? Chatbots tutorial for beginners
Chatbots can do real conversation to the clients all the time that can be used with almost all reputed messaging apps.
These bots can easily understand the written and spoken words easily. Besides, chatbots also have the capability of looking up and delivering relevant information to others.
However, there are two types of Chatbots viz; Command based chatbots and Artificial Intelligence Based (AI) or Machine Learning chatbots.
Command Based Chatbots:
Such type of chatbots relies on the databank for providing solutions to the clients. However, these chatbots are not capable to create new texts.
You can’t perform the tasks in the command based chatbots without the code. Chatbots only reply through the scratch implementing the natural language processing.
Template search (dynamic search) is used in the command based chatbots for understanding the questions of the customers. Yet command based chatbots are becoming smarter day by day through past experiences like questions asked to them earlier.
Such chatbots help the business by responding to their customers all the time and all these answers are grammatically correct that comes out from its knowledge.
Machine Leaning Chatbots:
Machine learning chatbots have the capability to learn from their experiences. These are processed through natural language processing (NLP) by which it can interact with the human through the computer. Thus it offers an informative answer to the user maintaining the context of the dialogue. It
However, mistakes can also occur with the machine learning chatbots but these are still reliable for the businesses and improvement is also continued. These are very helpful, funny and interesting for the people and they want to interact with them all the time.
See also: Where Are You on the IoT Curve?
Here’s we’re giving you the benefits of chatbots for the business:
1. Simplification in the browsing process thus making the Shopping Easier:
Chatbots are extremely effective in guiding the customer by providing them the right directions to purchase.
It makes possible the natural conversation based on the customers’ experiences. Chatbots creates a friendly conversation and thus makes things convenient for the customers.
It asks the questions based on the preferences of the customers and goes through the processes by helping them to purchase the particular item.
Some apparel companies have also launched such chatbots that can help the customers by checking the perfect product that can be fitted on their bodies.
2. Avoid cart abandonment:
Chatbots are very helpful for the business that also reminds the customers about the orders that have been left earlier. Thus it also gives the answers to questions that customers want to know regarding the particular product.
The best chatbots are also able to provide the automated customer service experience that provides the same experience to the users that human does.
3. Loyal for the Customers:
However, it’s almost impossible for the companies to attend every customer to respond timely so chatbots came and made it possible for the companies by boosting their reviews drastically.
It also balances the interaction between the human & the company and in a recent survey; it has been come out that more than 80% of unsatisfied customers were returned to the brand they came upon earlier.
The immediate response to the customers also makes the brand reliable among the customers always.
4. Marketing Efforts:
Nowadays, every technological device is seeking the Artificial Intelligence or Machine Learning that are very helpful in taking these into new height enhancing the user experiences.
Thus Artificial Intelligence and Machine Learning based chatbots are changing the way of marking drastically so they are also deemed as the future of the new market.
It also seems that the potential value of chatbots for digital marketers is perpetual.
Thus chatbots can improve the customer’s experience, increase engagement & conversations, develop sales, qualify leads etc for the business.
5. Customer Remembrance:
Bad customers’ experience can impact the business drastically.
In today’s landscape, most of the customers are relying on the great online reviews so it matters a lot for any brand to satisfy all the customers replenishing all their needs at the same time.
So chatbots are always from most of the customers to solve their queries quickly so most of the companies are relying on these to boost the sales and repeat the customers.
You’re also included in those customers who make the decision to purchase any product after seeing its online reviews.
See also: Looking to the future with AI, Machine learning and IoT
Conclusion:
Most of the chatbots are using for the communication purpose to promote the brand or product.
The trend of AI and machine learning enabled devices has been increasing rapidly and chatbots are also part of the same.
You need to make your business dependable on the chatbots for the communication purpose with the customers.
It has also been found “In a recent survey that more than 80% of business will be chatbots enabled by 2020 that will use its type like; AI, Botsify, Facebook Messenger Bot, NanoRep, Twyla, Mobile Monkey (FB Messenger Marketing tool) etc”.
Let us know what you think about ‘about Chatbots for the Buisness‘ How they boost customer experience? in the comment section below.
If you like this article subscribe our YouTube Channel for IoT video Tutorials. You can also find us on Twitter, Facebook, and Instagram for more updates.
